You have to wonder how the media will look in the next 10 year’s time. They call it the dying trade, a form of life we’ve become sued to for centuries, seriously under threat by cyberspace. BUt is this true?
I love reading newspapers. There’s something about sitting down with a newspaper over a coffee, finding out what’s happening in the world and forming my own opinion based on whether or not I agree with whichever manical journalist was writing the article.
But whoc an afford to buy every single enwspaper each day? Who has time to read them? Sure, you can pick up the Metro on your way in to work, but really, that’s nothing more than a cover for the boredom of travelling on the treacherous District line. Central line. Bakerloo line, I don’t really discriminate. And there’s the fact I walk in to work everyday, which is suprisingly difficult to do while reading a paper. You tend to run into poles, people and cars. Great if you hate your job and looking for a way to get out of it for the day, but then you have a hospital stay to contend with.
Thank the goddess for the internet. every newspaper, every article, everything you need to know right at your fingertips. It may eat up a good portion of your day, but when working in media, I think you can get away with needing to know what’s going on. And the best newspapers are the ones that do proviode everything, right there at your fingertips.
Last week, I bought The Guardian (I buy Monday’s edition for the Media section) only to discover I’d already read all the articles that morning alone. Ok, there went 80p, but on the other hand I don’t have to buy it today. I’ve read it all. I know what’s happening, I even get the added benefit of reading other blogs based on my interests and current affairs (which might explain the detrimental lack of updating here, which I do apologise for!)
But how will this affect our dailys? Will we discover a reduction in broadsheets, more expensive copy, only a select few being published everyday until suddenly they disappear altogether? Can the newspapers keep up with online media?
Some, like FT, only allow 3 free articles a month. Any more than that, and you start paying subscription costs. Fair enough, you’d be paying to buy the paper anyway. But will people so used to freebies online really be willing to hand voer credit card details to read what they can find somewhere else for free? Then again, why do people continue buying newspapers?
It’s true the younger, tech-savvy and square-eyed generation aren’t buying newspapers. It’s not something they’re particularly used to. The last dying breed still buy it solely for the tv guide, mainly because they probably like having a copy of it on the coffee table. But what of thsoe who’ve grown up with the paper, used to feeling it tucked under one arm as they walk into the office, and spreading out the broadsheet papers? Will they slowly convert to the online medium, reading words from a flickering, glaring screen? After all, it doesn’t matter whether they continue buying the paper or not. Once the newspaper conglomerates decide it’s no longer cost-worthy, it will go, regardless of the reader’s population.
As long as it continues to be available for free, I can’t see me buying another newspaper. Some might say it’s not cost-effective, until you hit upon the internet’s terrific money-making spiel. The websites are rife with ads, ones which cover up articles, appear alongside them and basically enable the producers to maintain a fairly high standard of journalism for the cost of nothing (to the reader). And here’s the good bit – the very same generation used to computers and all the joys it comes with, are the very same people who have grown up desensitised to advertising. So we enjoy the benefits of an ad-saturated world without ever allowing those bright and cheerful images to subliminally enter our minds. Not once have I sat down to check out yesterday’s ratings thinking to myself I should really look into Abbey’s new credit cards, they look great! I don’t even notice the cute little cartoons streaming across the screen, not the bright colours meant to attract attention. I’m after the words, and as long as they’re free, I’ll keep reading them.